OUR SERVICES

BRANDING COMMERCIALS

Brand Commercials are designed to catch your customer’s attention, pique their interest and get them to take small actions like visiting your website, signing up for your mailing list, or contacting you for more information.

Typical length: 30-60 seconds

Other variations: promo video, hype video, movie trailer

Stage of The Buyer’s Journey: Awareness

How you can use it:

  • Ads (web, social, and TV)

  • Front page of your website

  • Social media (post and pin to the top)

  • The signature line of your e-mail

  • Kickoff to your presentation or keynote address

EXAMPLES

BRANDING MESSAGE VIDEOS

Brand Message Videos are designed to answer three essential questions:
- Who are you?
- Who is your customer?
- In detail, how do you help that customer solve their problem or need?

Typical length: 60 seconds to 3 minutes

Other variations: brand documentary, brand movie

Stage of The Buyer’s Journey: Consideration

How you can use it:

  • Mailing List (e-mail or newsletter)

  • “About Us” page on your website

  • Social media (post and pin to the top)

  • Send to a customer looking for more information

EXAMPLES

TESTIMONIALS AND CASE STUDIES

Testimonials and Case Studies are designed to create “social proof” that your product or service actually solves your customer’s needs. The bigger your customer’s transformation, the stronger the impact on your brand. Testimonials or Case Studies are often the last push your customer needs to say “Yes” to your product or service.

Typical length: 60 seconds to 3 minutes

Other variations: UGC(User Generated Content)

Stage of The Buyer’s Journey: Decision

How you can use it:

  • Ads (web, social, and TV)

  • Testimonial section on your website or landing page

  • Social media (post and pin to the top)

  • Mailing List (e-mail or newsletter)

EXAMPLES

OTHER EFFECTIVE VIDEOS

  • Recruiting Video

  • Event Movie

  • FAQ Video

  • Product/Service Fit Video

  • How-to Videos

  • Unboxing Video

  • Educational Course Videos

  • YouTube content

  • Social Media content

How you can use them:

  • Mailing List (e-mail or newsletter)

  • Website or landing page content

  • Social media posts

  • Send to a customer looking for more information

EXAMPLES