At one point, just having a video for your business was enough to differentiate you from your competition. But in today’s digital landscape, video is seemingly everywhere— which is why it’s really important to create quality video content that can rise above the noise and connect you with your customers.

Here are seven ways to upgrade your video content in the new year.

The next few weeks are considered prime planning time for video content in the new year. With the post-holiday season just around the corner, you’ll want to make sure that your business is ready to attract new and returning customers looking to experience new things in 2022.

In today’s marketing landscape, it isn’t enough to simply use video— you need to use it right. Thanks to improvements to consumer video equipment and an abundance of free editing software, virtually anyone is able to create video content nowadays. To stand out above the three hundred hours of video being uploaded each minute, you need to share video content that is targeted, engaging, and emotionally impactful.

Unfortunately, many businesses fail to do this by falling into five common pitfalls. We’re here to break down some of the most common mistakes that businesses make with video so that you can get the most from your marketing investment.

For many businesses, video is no small investment— which is why when you do create content, it should be built to last. That’s where Evergreen Video Content comes in.

At one point, just having a video for your business was enough to differentiate you from your competition. But in today’s digital landscape, video is seemingly everywhere— which is why it’s really important to create quality video content that can rise above the noise and connect you with your customers. Here are five ways to start.