Now Is the Best Time to Get Started on Video for 2022
As this year wraps up, planning your business’s video strategy for 2022 may not be on your agenda yet— but it should be!
Why?
The next few weeks are considered prime planning time for video content in the new year. With the post-holiday season just around the corner, you’ll want to make sure that your business is ready to attract new and returning customers looking to experience new things in 2022.
Why You Need to Get Started on Video Now
There are a few reasons why now is the perfect time to get started on video planning for the new year.
1. January is a great time to kick off marketing campaigns.
For many industries, January is the best time to kick off marketing campaigns. Consumers are looking to turn a new page and accomplish goals like:
Traveling more: In 2020, one survey revealed that Americans were prioritizing experiences in their New Year’s Resolutions. Nearly 50% of respondents said that they would like to travel more in the new year while 53% said that they wanted to spend more time with their family. For the travel, tourism, and hospitality industry, January is the perfect time to get people excited about booking trips for the upcoming year.
Focus on health: Each year, the fitness and wellness industries boom around the first of the year with people looking to make new investments in their health.
Learn a new skill or a hobby: Whether it’s learning a new language or taking up kayaking, people are looking to spend their time in more fulfilling ways in January.
Each year, it’s tradition to vow “new year, new me” and consumers are prepared to spend money to fulfil their resolutions. There’s no time like the beginning of the year to capitalize on this energy and help people meet their goals.
2. Good video takes time.
We’ll talk more about the exact timeline of video production, but it’s important to know that quality video content doesn’t happen overnight. The process can take a few weeks— or, in some cases, months— so it’s something that you want to get a head start on now.
3. Business will get busy in the new year.
The first of the year can be a hectic time for many businesses. Between recovering from the holiday craze and launching new initiatives for the quarter, you’ll probably have a lot on your plate. During this time, great ideas that you had weeks ago can quickly fizzle out and get put on the back burner.
4. The best video production companies book up quickly.
It’s not uncommon for video production companies to book projects months in advance. To ensure that you get to work with the best production companies out there, it’s always a good idea to contact them and start the planning process early.
STEER CLEAR OF THESE MARKETING MISTAKES IN 2022
It’s a new year for your customers, but it’s also a new year for your business! Start the year off right and avoid making these five video marketing mistakes in 2022.
What is the timeline for video production?
If this will be your first time working with a professional video production company, you may have some questions about the process and timeline.
At a production company, almost every piece of video content, large and small, goes through three stages: pre-production, production, and post-production. Here’s a look at what each of these stages entails.
Pre-production
Think of pre-production as the planning and scheduling phase. Pre-production is everything that happens from the first discovery phone call to the night before the video shoot, including:
Script writing and storyboard creation
Scouting and securing filming locations
Coordinating and scheduling shoot days
Finding actors and on-screen talent
Assembling a crew
Renting equipment
Depending on the scale of the shoot, pre-production can take anywhere from a few days to several weeks. The more actors, locations, and crew that a production calls for, the longer the pre-production process typically is.
Also keep in mind that pre-production is the most collaborative of the three steps. Be prepared to brainstorm ideas, approve scripts, and communicate frequently with the production team during this time. Poor communication on a client’s end is oftentimes the cause for delays in video production.
Production
Production is what you probably think of when you think of creating video content. This is where your vision will start to become a reality and all of the footage will be recorded.
Like pre-production, production time can vary depending on the length and nature of your video. Many commercial shoots can be done in a day or weekend. If multiple locations and complex scenes with large casts are involved, production may take a week or several weekends.
Post-production
Post-production is where your video content will come to life. During the final phase of your video content, your video production company will work to:
Edit the footage into a cohesive story
Add music, voice-over, or sound effects
Optimize audio quality and video color
Include graphics or any special effects
Post-production typically takes anywhere from a week to several weeks to complete.
When it’s done right, video production takes time. But at the end of the process you’ll have a final product that you’ll be proud to share with your audiences.
Get Started on Your 2022 Video Strategy
Want to take advantage of all the benefits of video marketing in 2022? Rising Tide Studios is here to help you develop winning content that fits into your existing marketing plan. Whether you have questions about how to use video or already have an idea that you want to bring to life, don’t hesitate to reach out. We want to make your vision a reality in the new year!
